Wild Knit Studio was my senior capstone project at Iowa State University, created as a full brand development project for a family friend and her handmade crochet coat business. I developed the brand from the ground up, creating a visual identity that balanced the warmth and individuality of handmade craftsmanship with a more elevated, timeless aesthetic.
The project explored how a small, personal business could grow into a cohesive and recognizable brand.
I developed the logo and visual identity, brand guidelines, business cards, a promotional magazine, website, social media direction, and additional branded materials. I also focused heavily on storytelling, creating a brand voice and visual system that highlighted the care, personality, and craftsmanship behind each handmade piece.
The goal was to make Wild Knit Studio feel personal and authentic while presenting the products in a polished, editorial way.